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The Importance of A Good LinkedIn Account: Making the All-Star Team”



So, let’s assume that you’ve got a resume now. It's organized, concise, and detailed, and you’ve even included a LinkedIn profile. Brimming with confidence, you fervently begin applying for internships or Jobs, confident that you’re new and improved resume will get you to the next step of your career.

However, a few months have passed, and you’ve only received 1-2 replies from recruiters. Some have rejected your applications, and some haven’t even replied yet. Now, you're thinking to yourself why aren’t things working out.

Now, for clarification, that short example was based on my personal experience. At the time, my resume scored an average of 85% across multiple resume-scoring platforms and was even complimented by my tutors and peers. Yet, there I was, still struggling to get more than a quarter of replies to the applications I sent out.

So, what was the problem now?

Let's look at an example resume, shall we?

It’s got a lot of background information about the individual's education, professional experience, curricular activities, and even a LinkedIn profile.

But let’s check on that LinkedIn profile.

And therein lies the problem, a lackluster LinkedIn Profile.

Now some of you might be thinking, what’s so bad about not having a good LinkedIn profile?

Well, let's look at some statistics from LinkedIn themselves

According to LinkedIn (2021), approximately 3 people every minute are hired. However, these individuals represent the minority of the 756 million users on LinkedIn. The remaining majority of users are stated to be individuals who under-utilized their LinkedIn Profiles.

Now LinkedIn isn’t just a tool for potential job seekers, as even recruiters utilize this platform as well. Though not exclusively for recruitment. According to LinkedIn (2021), recruiters utilize LinkedIn as a method to eliminate applicants through the application process.

So now we know of the importance of having a good LinkedIn profile, but how exactly do we do that

Well, let's look at some tips and tricks that can help your LinkedIn profile reach the All-Star level.


1. Use a High-Quality Profile Picture
Now this first tip might sound a bit cliché, however having a high-quality and professional profile picture helps tell potential recruiters that you’re a professional-minded individual.

Let's look at some examples of what to do and what not to do, and see if you can spot the bad example:



If you really want to question the effectiveness of a high-quality profile picture, ask yourself this.
“Which of these two applicants would I want to hire for my team?"


2. Use a LinkedIn Banner
If you thought a profile picture was enough, then you’d be wrong. A LinkedIn Banner, just like your profile picture, will help make your profile look more professional. Another upside to having a LinkedIn Banner is that it's basically a free business card, letting recruiters or future employers know details such as your contact information and field of expertise.

So, let’s look at what a LinkedIn Banner should look like



3. Add a Meaningful LinkedIn Profile Headline
Adding a meaningful profile headline is really important, but why? Let's do a quick search on LinkedIn for, “Business analysis graduate” for example.
We can see that there are a lot of profiles with similar or related terms, 2020,000 of them to be exact
However, if we put in “Google Analytics certified” as well, we can now see that the number has now shrunk to 4500
So, adding a meaningful LinkedIn Profile Headline allows you to stand about from the millions of users on the platform.


4. Add Relevant Keywords to Your Profile.
Now for the same reason why we want to add a meaningful profile headline, we want to do the same with our profile “About” section
Using keywords relevant to your preferred job, which can be easily obtained from the job description, you’ll be able to help make yourself stand out more to potential recruiters or future employers


Hopefully, you guys find these tips useful, and to round things off, remember that improving things such as your resume or your LinkedIn Profile requires time and effort. So take your time and work on it at your own pace.

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